How do you increase occupancy by taking more online bookings for all parts of your holiday property, not just the one with the best views?
Dolce Mistero is a stunning historic monastery sitting on the shore of Lake Como, beautifully converted into two holiday apartments.
One has lake views and a private terrace and is almost always booked. The second, smaller apartment is equally beautiful, but not quite as popular. How could we increase online bookings for both?
A brand strategy was devised so that both parts of the property could stand alone as high-end holiday choices for discerning clients. Sawdays was chosen as the principle channel to promote the properties to new guests.
High-quality photography and copywriting was commissioned and the detail of the design of the site was carried through to all elements, including the integrated third party availability calendar. All these elements come together to present both apartments as exceptional choices for each target group.
The new site went live at the start of the 2019 season and started having an immediate effect. By the end of June, both apartments were fully booked for almost all of the remaining four months of the year.
Following the success of the Dolce Mistero project, Tomango was asked to design and develop a website for another holiday property, Villa Beatrice, for the same client.
I’m so pleased with both sites and the Dolce Mistero project has definitely worked in terms of getting additional rentals for the one-bedroom apartment. Thanks for all your help and guidance.Karen White