How do you increase profitability by attracting more customers who are prepared to spend more money on a new kitchen or bathroom?
Cannadines is a family-run business that specialises in the design, supply and installation of high-end kitchens, bathrooms and bedrooms.
In April 2017, the company made the big decision to move the business to a much bigger showroom, having been on Uckfield High Street for 25 years.
Later that year they approached us to reposition their business online, and help them attract more of their ideal customers, who were prepared to spend more on their new kitchen or bathroom.
Although the business was well known in the local area, the perception of the brand wasn’t that they sold high-end kitchens and bathrooms.
They needed to reposition themselves and tell more people about the “new” Cannadines.
We went through a Discovery strategy session with the client to consider all the options available to them and which they should focus on.
One of our recommendations was to consider a complete rebrand, but budgets were limited as a result of the move to the new premises.
The decision was made to focus on their online presence, based around a new, high-quality website.
After the site was launched in 2018, we developed Cannadines’ online presence across social media and increased their search visibility through local SEO.
The new website, which repositions them as a premium supplier, was launched in the late summer of 2018, and they started seeing the benefits straight away.
Within weeks, enquiries had shot up, but what was even more satisfying was the type of enquiry they were getting.
They were seeing a marked increase in the budgets these customers were prepared to spend, and were able to convert as many of them into new sales as they were before.
This resulted in a dramatic increase in the average sale value; average kitchens orders went up from £20,000 to £29,000 – an increase of 45%.
The effect of having a new website was immediate. In the first month after launch, our enquiries more than doubled.Ross Cannadine