Agon Systems

Creating a premium brand to grow a disruptive business into a global player and become one of the top 100 fastest growing companies in the UK.

How do you position an innovative business to win multi-million pound contracts with of some of the biggest retail names in the world?

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What we did

  • Brand strategy
  • Brand identity
  • Website design
  • Website development
  • Copywriting
  • Photography
  • Digital marketing

Challenge

Back in 2014, Agon Systems’ CEO Sean Welch came to us to help him grow his business into a global player in the EAS (Electronic Article Surveillance) industry.

Agon was well positioned to make a huge impact in the world of retail security, but it had a significant problem; its branding and marketing hadn’t been looked at for over 20 years.

Solution

The first thing we needed was a defined brand strategy, which would in turn inform the new brand identity and how the business represents itself visually.

With a premium product that was priced at the top end of its marketplace, a high-quality look and feel was essential in positioning Agon Systems properly in front of its target customers.

Once the new brand identity was established, a full-scale global rollout was put in place across physical and digital touchpoints, covering everything from its websites to exhibition stands.

Results

200%
Increase in turnover in 3 years, to £5m
167%
Increase in web traffic

Our work in developing and managing Agon’s brand and marketing strategy helped the company increase its turnover by almost 200% in just three years, to over £5 million.

In 2018, Agon was listed as one of the top 100 fastest-growing private UK companies and in 2019, turnover had increased to almost £10 million.

Investing in our brand helped us triple our turnover in three years to £5 million. We’re now a global player in our market.Sean Welch
CEO at Agon Systems

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