Business Services

Agon Systems

Creating a premium brand to grow a disruptive business into a global player and become one of the top 100 fastest growing companies in the UK.

How do you position an innovative business to win multi-million pound contracts with some of the biggest retail names in the world?

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What we did


Back in 2014, Agon Systems’ CEO Sean Welch chose us – a leading branding agency in Sussex – to help him grow his business into a global player in the EAS (Electronic Article Surveillance) industry.

Agon was well positioned to make a huge impact in the world of retail security, but it had a significant problem; its branding and marketing hadn’t been looked at for over 20 years.

Agon logo as per their brand guidelines


The first thing we needed was a defined brand strategy, which would in turn inform the new brand identity and how the business represents itself visually.

With a premium product that was priced at the top end of its marketplace, a high-quality look and feel was essential in positioning Agon Systems properly in front of its target customers.

Once the new brand identity was established, a full-scale global rollout was put in place across physical and digital touchpoints, covering everything from its websites to exhibition stands.

Agon product specification sheet examples using the brand guidelines produced by Tomango


Increase in turnover in 3 years, to £5m
Increase in web traffic

Our work in developing and managing Agon’s brand and marketing strategy helped the company increase its turnover by almost 200% in just three years, to over £5 million.

In 2018, Agon was listed as one of the top 100 fastest-growing private UK companies and in 2019, turnover had increased to almost £10 million.

Investing in our brand helped us triple our turnover in three years to £5 million. We’re now a global player in our market.Sean Welch
CEO at Agon Systems

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