Google Ads

A well-managed Google Ads campaign can be a quick, simple and very lucrative way to increase enquiries from your ideal customers.

Google Ads appear when someone searches for your products or services on Google. They are known as Pay Per Click advertising (PPC) because Google only charges you when someone clicks on your advert.

Smartly targeted Google Ads campaigns can be very lucrative. They will appear for exactly the right search terms and encourage exactly the right people to click on the advert.

Plus, you’re in control, so you can dial them up or down, or change the focus of the adverts, to align with your businesses’ seasonality and marketing plans.

Our experts will plan and implement your Google Ads campaign to ensure that you get the best possible results for your budget.

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The team are professional and very helpful if we ever have any questions. They have done a fantastic job with our Google Ads and we would highly recommend them to anyone!Phoebe Shipton
Keepers Cottages

How we develop and hone your Google Ads strategy

Ever set up a Google Ads campaign and just “let it run”? If you have, you will know that it can be a very costly way to achieve very few enquiries.

That’s why we’re meticulous in planning, setting up, optimising and monitoring your Google Ads.

Our ultimate objective is that your advert should be displayed to exactly the right people (who are likely to convert) and not displayed to the wrong people (who could click on it and waste your budget).

This is how we achieve it:

1. Planning

Firstly, we need to understand your objectives for the advertising, such as the products/services you want to promote, who your ideal client is and which locations to target.

Armed with this information, we’ll undertake keyword research to identify the most relevant search terms which are most likely to convert. This will be a combination of drawing on your expertise and our own investigations.

To complete the planning process, we’ll also assess the competition and agree on an initial advertising budget.

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Discover what Google Ads can do for you

Google Ads can be highly profitable, but they’re not right for everyone. Our team will give you an open and honest appraisal of the potential benefits of Google Ads for your business.

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2. Campaign set up

If you have an existing Google Ads account, we’ll use that to set up your new campaigns, so you have continuity of data. If not, we’ll set up a new account for you.

We’ll write compelling copy for your adverts, crafted to attract clicks from the people who are most likely to convert, and discourage clicks from others.

Once you’re happy with the campaign, we’ll make it live.

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3. Google Ads optimisation

The first few weeks of any Google Ads campaign involve a lot of tinkering.

We’ll optimise your campaign to ensure that it appears for relevant searches, constantly taking lessons from activity to date to make sure we’re reaching the right people.

We also instruct Google to ignore irrelevant searches. If you’re a plant nursery, for example, you don’t want your advert to appear when people are searching for childcare. We continually monitor the search terms your advert appears for, to weed out the irrelevant ones.

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Tomango deliver great value for money with our Google Ads account and always closely monitor the spend and performance. In the last month we’ve had more Google Ad enquiries than ever before and these have overtaken organic Google/website enquiries.Lizzie Gurr
Sussex Housing & Care

4. Ongoing management and reporting

We continually seek opportunities to improve your campaign and work with you to understand the wider marketing picture, ensuring synergy between your Google Ads and other activity.

You’ll receive detailed monthly reports, providing you with a full breakdown of what you’ve spent your money on and what you’ve gained as a result. We believe in complete transparency so you know exactly where you stand.

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Reap the rewards of Google Ads

Speak to one of our experts to discover how Google Ads could help you attract more of your ideal customers.

Call us on 01273 814019 or email for an initial chat.