We’re thrilled to be expanding our digital marketing team to meet the ever-evolving demands of our clients. With more need than ever for engaging social media campaigns, high-quality content, and fresh ways to engage with audiences across so many digital touchpoints; we are delighted to introduce Claudia Stobbart.
Claudia joined us in July and has already had a fantastic impact on the content we’re producing, both internally and for our clients. Fresh from a year travelling and working in the outback of Australia, and bringing previous marketing and content experience from the likes of Rugged Interactive and The Guardian, I sat down with Claudia to chat about digital marketing and how she’s found her first few months at Tomango…
Hi Claudia! Thanks for chatting with us. How have your first few months been?
Thanks, it’s been fantastic so far. One of the best parts has been getting to know our clients. Since most of my experience is from working client-side, it’s interesting learning about the agency side and seeing how the whole team collaborates to bring ideas to life. Everyone here has been incredibly welcoming; even in my first few weeks, everyone made an effort to come in and say hello, which really made me feel at home.
What’s been your favourite part of the role so far?
The variety! Working in an agency means that one day I’m writing a blog about carpet installation, and the next, I’m creating social posts on how senior leaders can support STEM skills. I love the challenge of adapting to different sectors and understanding the unique nuances of each client’s industry.
What drew you to content and marketing in the first place?
I’ve always been creative and love making content – both in my personal and professional life. Marketing aligns perfectly with my background in multimedia journalism, and I genuinely enjoy the content creation side. After doing social media modules at university, I found the day-to-day work so fulfilling that it never really feels like work, which I think is key to doing something you love.
Many business owners find social media tricky to get right. What are your top tips for success?
Social media can be challenging for many businesses. Here are my top three tips:
- Know Your Audience: Once you understand who you’re talking to, you can create content that truly resonates with them.
- Find Your Unique Voice: A distinctive brand voice is memorable and builds loyalty. Think of brands like Innocent Drinks and Monzo – their unique tone makes them stand out and connect with their audience.
- Prioritise Quality Content: Don’t feel pressured to jump on every trend. Focus on storytelling and industry insights that matter to your audience, especially for B2B brands.
Social media must be a big part of your life. Do you ever get tired of it?
There was a time when I struggled to separate personal and professional social media, so I had to take a break from my personal profiles. But over time, I’ve found a balance, and now I see it as a hobby. Running my food blog, @comedinewithclaudia, has even helped me learn more about influencer marketing, both from a brand’s and an influencer’s perspective.
Speaking of food, as a self-confessed ‘foodie,’ do you have any local recommendations?
I love discovering new food spots. Growing up with a Singaporean mum, any celebration always revolved around food, so it’s a big part of my life. I recently visited The Pond, an independent pub in Brighton, who serve up the tastiest beers and bao buns, a combination I didn’t know was missing from my life.
Another recent favourite is Cutie Pies and Fries. They specialise in Chicago Deep Dish pizzas and are perfect for a relaxed vibe with friends – they have branches in Brighton (Star & Garter pub) and St Leonards (Heist Market), and it’s well worth a trip!
Outside of food, what else do you like to do in your spare time?
I love anything to do with the sea. Originally being from Bristol, one of the reasons I moved to Sussex was to be closer to the coast. I’m big into paddleboarding and recently took up surfing in Australia. I even have a surfing retreat in Morocco lined up for next year, where I’ll hopefully graduate from a foamie. Other than that, you’ll find me going to the gym, cooking the latest Tiktok recipe, or planning an upcoming adventure…
And finally, if your house was on fire and you could save just one possession, what would it be?
Apart from my two Chihuahuas, Milo and Santi, it’d have to be my hard drive – it’s full of photos, and I’d hate to lose all those memories.
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We’re thrilled to have Claudia on board and already seeing the benefits of her creativity, client-side experience, and passion for content. From her practical social media tips – like focusing on audience understanding and finding a unique brand voice – to her love for working across diverse sectors, Claudia brings a fresh perspective that’s already making a difference for our clients.
Whether she’s uncovering the best local food spots or riding the waves on her next surf adventure, Claudia brings the same enthusiasm and authenticity to everything she does. We can’t wait to see the exciting new ideas she’ll bring to Tomango’s digital marketing offering.