Christmas opening hours
- Updates
We'll be closed from Fri 22nd Dec, reopening on Tues 2nd Jan 2024, as the team take a well-earned break. Read more for full opening hours.
Blog
Local SEO vs. National SEO: Understanding the right search engine techniques for your business
- Marketing
Search engine optimisation is vital if you want to bring the right audience to your website. In this article, discover the difference between the correct SEO techniques for businesses with a local focus, and those aiming to achieve a national reach.
Get to know our Head of Digital Marketing – Glenn Davidson
- Updates
We’re delighted to announce we have a new digital marketer on the Tomango team, helping us take our client’s online activity to new levels. Please meet our Digital Marketing Lead, Glenn Davidson. Glenn joined us in March and is already making an impact by elevating the online profiles of our clients, and improving Tomango’s own […]
Google Shopping Ads – an opportunity for your business?
- Marketing
Dive into the retail world of Google Shopping Ads, explore how these highly visual ads work and discover if they could be a great opportunity for your business.
What are customer personas?
- Discovery
- Marketing
Discover what customer personas are, why your business needs them, how many you need, the information they should contain and more.
How to create a website landing page brief – download your free template
- Design
- Marketing
An effective website landing page can turn a mediocre campaign into an awesome one. We discuss how to brief your design agency to get the best out of them.
Sussex Christmas traditions
- Updates
We explore some weird and wonderful Sussex Christmas traditions.
Sussex brands we love – The Sussex Crisp Company
- Branding
Producers of some of the most delicious crisps in the world (in our opinion) The Sussex Crisp Company is definitely a brand we love. Read on to find out why.
Introducing Google Analytics 4
- Updates
What is Google Analytics 4? How will it help businesses? And what do you need to do now? We answer all your questions.
Meet our new web developer – Glen Stanbridge
- Updates
We’re very pleased to announce we have a new member of the Tomango team helping us deliver outstanding web design in Sussex. Please meet our new Web Developer, Glen Stanbridge.
Website launch checklist
- Marketing
- Site Launch
Our essential guide to launching your new website smoothly and successfully – including a downloadable checklist for you to take away and enjoy!
How Discovery delivered for Gatwick Diamond Business
- Discovery
Read how we took Gatwick Business Diamond on a journey of discovery to refresh and reinvigorate their marketing.
Google Ads – how to tell if you’re being ripped off
- Marketing
There are many fantastic Google Ads agencies out there (including us!) – but there are also some rogues who are out to a make profit at the expense of their customers. In this article we discuss how to spot and avoid potential rip offs.
Sussex brands we love – The Brewhouse Project
- Branding
In the first of our ‘Sussex brands we love’ series, we look at The Brewhouse Project in Arundel and how this small, family-run business has got their brand positioning just right.
Thinking inside the box
- Design
- Marketing
How we helped Agon Systems to match their marketing to their strategy with a beautifully presented video-in-a-box.
You think a good website is expensive? You should see the cost of a bad one
- Development
- Marketing
We look at why a badly build website could cost your business £240k – and 6 mistakes which can cause this to happen.
3 Google Easter Eggs to try this Easter
- Marketing
5 minutes to spare? Entertain yourself with these egg-cellent Google Easter Eggs.
What are brand guidelines?
- Branding
We explore brand guidelines – what they are, why they’re important and how to create them.
What’s the point of rebranding?
- Branding
A successful rebrand can bring competitive advantage, customer loyalty and access to new markets – plus an injection of energy and impetus for you and your people.
What is brand equity?
- Branding
We look at what brand equity is, why it’s important and how to increase it.
3 signs you need to rebrand
- Branding
In our experience there are certain factors that come together to signal the right time for a rebrand. Find out if they ring true for your business.
Digital marketing through a crisis
- Marketing
How to focus your digital marketing on surviving, and even thriving, through a crisis.
Pantone Colour of the Year 2022
- Design
Pantone have announced their colour of the year for 2022 – Very Peri.
Our most astounding SEO success story … sort of
- Marketing
How our most off-topic blog post became a runaway SEO success story.
Branding and rebranding – how to rollout a new brand identity
- Branding
We list the essential actions to take to ensure that the rollout of your new brand identity is as exciting and stress-free as possible.
What are Google Posts, how to use them and are they worth it?
- Marketing
We explore the world of GMB posts and look at how to create them and whether they’re worth the bother.
Discovery sessions case studies – 6 clients share their stories
- Discovery
Over the past 12 months, we’ve been privileged to help over twenty businesses establish robust strategies to survive and thrive in these turbulent times, by going through a Discovery session. Here we’ve highlighted the stories of just six of them.
How to make your website faster
- Development
A slow website can be damaging for your user experience and Google ranking. We list 14 ways to make your website faster.
5 marketing strategies for the home improvements sector
- Marketing
5 ways to revitalise the marketing strategy for home improvement businesses.
So you think you’re a premium brand? Premium vs Prestige vs Luxury vs Prosumer
- Updates
Why businesses choose to position themselves as premium brands, and lift the lid on the strategies you need to adopt if you want to do the same.
5 reasons to use a professional copywriter
- Marketing
We explore the benefits of using a professional copywriter to write for your website and digital marketing.
Should you run Google Ads targeting your own brand name?
- Marketing
Should you run Google Ads to target searches for your own brand or company name? We discuss the potential benefits of what can be a very cost effective way of advertising.
What is brand loyalty and how can you achieve it?
- Branding
- Marketing
What brand loyalty is, why it matters and how your brand can achieve it.
Deciding on your brand positioning: vertical vs. horizontal
- Branding
When clients come to us for help with their brand identity, they’ve often already done lots of thinking about what the brief should be, but do they know what their brand positioning is?
Pantone Colour of the Year 2021
- Design
Pantone have announced their Colour of the Year for 2021. But what does colour mean for brand identity? And would this year’s colours suit yours?
How to create a website design brief – download your free template
- Design
- Development
- Discovery
This guide, How to Create a Website Design Brief, together with our free downloadable Website Design Brief template, will help you understand the process from the point of view of the agency or web designer.
Marketing in an economic downturn – How to make the most of the weapons already at your disposal
- Branding
- Discovery
- Marketing
In the hard times, the natural instinct is to go into survival mode and cut back on spending wherever you can. But cutting back on your marketing investment could be a big mistake.
Branding and Marketing funding for Manufacturers in East Sussex and Kent
- Branding
- Marketing
If you’re in manufacturing and you’re based in East Sussex or Kent, you could benefit from 35% marketing funding to help grow your business.
Brand identity for Sussex R&D Tax Credits specialists
- Branding
Cooden Tax Consulting, R&D Tax Credit specialists based on the coast of East Sussex, has unveiled its new brand identity.
Full branding identity overhaul for Sussex translation and localisation company
- Branding
Based in Lewes, East Sussex, translation and localisation specialists Albion Languages have unveiled their new brand identity.
An ideal time to review where your marketing is going
- Branding
- Discovery
How one company took the opportunity to review one of their key marketing strategies so they could come out of the pandemic stronger.
How your business can nail its brand strategy, win more of the right clients, and come out of this crisis stronger
- Branding
- Discovery
For years we’ve been using Discovery sessions to help our clients set a clear brand strategy and prioritise their marketing to get the best return on their investment.
Coronavirus: Business as usual for Tomango, and we’re here to help
- Updates
It’s hard enough running a business in the best of times, and it’s more so now than ever, with all this disruption and uncertainty. But the team at Tomango want to reassure you that as much as possible it’s business as usual and we’re here to help you however we can.
Marketing for Architects and Architectural Practices
- Marketing
Marketing for small and medium-sized architecture firms can be a challenge, here are FIVE top tips for architecture firms who are looking to improve their marketing.
How to create a brand design brief – download our template
- Branding
- Design
It’s well known that having a strong brand identity can make a massive difference to any business. This guide will help you prepare the ideal brief for your own brand design project.
Clients’ Day
- Clients
With today (19 March) being ‘Clients’ Day’ we thought we would pick out half a dozen of ours, explain what they do, and how Tomango has helped them over the years…
Should you use a marketing agency or freelancer?
- Updates
Over the past year or so I’ve been heavily involved in the project/studio management at Tomango working on various branding, website, and marketing projects. This work requires managing multiple projects, clients, and third parties like freelancers on a daily basis.
105 fun facts about Christmas to impress your friends
- Updates
So as our little gift to you, we’ve updated our previous list and gathered together 105 of our favourite fun facts about Christmas
How to use your website to get the right type of customer
- Marketing
You know that feeling when you get a new enquiry through your website and it’s from the perfect customer? So how do you get more of your best customers from your website?
Why your website needs an SSL certificate
- Development
In July 2018 Google released a new update to its browser, Google Chrome, that included an interesting change to their search engine results pages (SERPs). It made an SSL Certificate a must-have.
Helping Cade Street Nursery to Grow
- Marketing
Cade Street Nursery is a family business based in Heathfield, East Sussex, and they have been growing plants and flowers there since the 1980s. Here's how we helped them to grow.
How rebranding my business scared the shit out of me
- Branding
There are times in your business life when certain things stay the same for a long time, then there are times when massive changes happen. The last twelve months for me has definitely been the latter.
Building Paul the Octopus
- Development
Paul the Octopus is our World Cup predictions game, created in homage to the mystic mollusc.
Tomango site relaunch: Building our JAMstack site
- Development
To represent our change in business approach and new brand, we designed to be confident, clear and quick. Confidence meant stripping away the fluff, leaving only the clearest message possible.
Building a Progressive Web App for Agon Systems
- Development
How do you provide retail staff around the world with high-quality training for a product that’s growing exponentially?
How to upload posts to Instagram from your desktop PC, laptop or Mac
- Marketing
There are now many different ways to schedule to Instagram from your PC. Here are some options to try.
How to significantly improve your WordPress website performance
- Development
Website performance and speed are incredibly important. Search engines are beginning to penalise slow websites, but how do loading times affect your bottom line, it’s quite an eye-opener!
What is Brand Identity and why is it important to my business?
- Branding
Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).
How to buy design for your business to get maximum ROI
- Design
We know that investing in design is a good thing. Research has shown that for every £1 invested in design, businesses can expect over £20 in increased revenues. But how do you go about buying design?
4 examples of digital marketing & PR tactics used throughout history
- Marketing
Here are four occurrences throughout human history that I think reflect some key pillars of modern digital marketing and PR, as well as some useful lessons that all marketers can learn from them.
Tomango is celebrating its 5th birthday!
- Updates
It’s hard to believe, I know. It seemed like only yesterday we were being welcomed into the world and taking our first tentative steps. But yes, it’s true…Tomango is five years old!
When branding matters – part #316
- Branding
Here’s one of my favourite stories about why your branding’s very important to customers - and often in ways you wouldn’t expect.
What happens when you self-diagnose
- Discovery
Here’s a couple of great stories about stupidity... and discovery.
This one special trick will get you ranking!
- Marketing
The definitive guide to Local Search Ranking Factors has recently been updated…and I wanted to share one thing in particular.
Our award-winning clients
- Clients
Within the last few weeks, it seems our clients have been winning awards left, right and centre. Here’s how three of the businesses we work with have been revelling in their success lately.
The six factors that influence your customers’ decision-making
- Marketing
Here’s how one guy supported himself through his entire college education working only a few hours a week, by knowing how to influence how people make decisions.
Why it doesn’t matter if you don’t like your own brand identity
- Branding
“But I don’t like green. Can we try it in another colour?” This was what a client said to us, a couple of years ago, when we presented our concept for his new brand identity.
How to find your perfect customer
- Marketing
If I gave you a magic wand and said you could wish for your perfect customer, what would you wish for?
Top 5 mistakes people make when designing a website
- Design
It amazes me how often I see clients repeatedly making the same mistakes and bad decisions when it comes to designing a website. Here’s my top 5. Make sure you’re not making these mistakes too…
Managing customer expectations
- Marketing
That’s it. Christmas is ruined. The whole thing’s off. I’m going to go and sit in a corner and sulk for the next two weeks. And all for the sake of some turkey!
How to organise content for your website
- Site Launch
Writing the content for your new website can be a daunting task. Here's what you need to consider when faced with it.
What are the features of a good website?
- Design
In the latest in my series covering the different aspects of planning your website project, we look at what website features to include on your site, and how to choose what’s best for your business.
The importance of having a digital strategy
- Marketing
In a previous blog post I explained, and how the landscape for marketers has been under a rapid evolution in recent times with the advent of new technology. With this in mind, it’s a great idea for your company to have a proper digital strategy documented.
How long does it take to rank a new website using SEO?
- Marketing
So you’ve got a brand spanking new website, and you’re now ready to release it out into the wild and start attracting traffic to it. But what should you realistically be expecting in terms of results?
What on earth is ‘dark social’ anyway?
- Marketing
Research was released last month showing that a gargantuan 77 per cent of content is being shared via ‘dark social’ channels. But as the title suggests, what the heck is ‘dark social’?
Stuart & Partners: developing a modern letting agents website
- Development
We recently launched a new website for Stuart & Partners, a family-run letting agents in Haywards Heath and Hassocks.
What is a User Journey?
- Design
A user journey is a series of steps (typically 4-12) which represent a scenario in which a user might interact with the thing you are designing. But what are they used for and why?
Big brand impact from a brochure
- Design
With the new website now live, we continued the brand rollout for the Concept Tag with the creation of a new brochure for Agon Systems.
Marketing 101 – the 4Cs of the Marketing Mix
- Marketing
How do you decide what to do to your marketing to try and leverage extra success from your efforts? It involves tailoring your ‘marketing mix’!
Why we use InVision
- Design
For the past six months we’ve been using a website called InVision – a prototyping and collaboration tool. The concept is simple – upload the designs, share with the client and they then leave feedback. Before InVision: a long process Before we started using InVision it seemed to be a long process in reaching a final design. […]
3 ridiculously cool things you can do with targeted Facebook Ads
- Marketing
It’s something that digital and social media marketers are having to think about more and more. When does personalisation cross over into breach of privacy? People have pumped so much personal information into the digital sphere as social media has become an intrinsic part of their daily lives. Cookies, browsing history, location services – it’s really […]
Why SEO is a bit like cycling
- Marketing
If you break down everything you can think of that goes into riding a bike, and then improve it by 1%, you will get a significant increase when you put them all together.
Local SEO: a 10-minute guide to help your business
- Marketing
In an nutshell, local SEO is the process of trying to get your business noticed by people in your area conducting relevant searches.
What type of website do I need?
- Marketing
In this post, I’m going to walk you through the process I go through with a client in our first planning meeting, and show you how this helps you think about what features you need to include in your new site.
Do I need a new website?
- Design
How do you know when it’s time for your business to get a new website? Use our guide to help you look for the signs that tell you it’s time to start planning for a new site.
The 6 things a good website must do
- Design
It must be easy to find. It must know who it exists to serve. It must anticipate and address their questions. It must be their guide. It must help them solve their problem. It must provide ways to connect with the people behind the curtain. We explore each of these statements made by Adam Fairhead.
How to speed up your website – SVG
- Development
Continuing in the ‘How to speed up your website’ series, I’m going to outline the benefits of using SVG to display images. SVG stands for Scalable Vector Graphics and they’re used to display vector-based images via code.
How to choose a good SEO company (and what to avoid)
- Marketing
In this post we’re going to tell you about some of the most common warning signs to look out for that indicate you should steer clear, and show you how to choose a GOOD SEO company.
Three reasons to invest in long-form content
- Marketing
Everyone knows writing content can be challenging, and writing long-form content can be even more so. And whilst it may seem easier to write a series of shorter posts, if done correctly there are numerous benefits to be had from writing a longer piece.
The 5 secrets to keeping your customers truly happy
- Marketing
By adopting the principles of Happy Money, you can uncover secrets to keep your customers and employees truly happy - and increase your profits into the bargain.
How to create a website design brief – common mistakes to avoid
- Design
Creating a website design brief is a vital part of any web project. By focusing on the aims of the project and who your target audience is, you make sure you stay on track and get an end product that provides a much bigger return on investment (ROI).
Blogging made easy – an idiot’s guide
- Marketing
This blog post is for all you busy bods out there; 6 steps to follow so you can enjoy the benefits of blogging with the minimum amount of effort.
Is email marketing still effective? £4,040 in 20 minutes says the answer is yes
- Marketing
A few weeks ago I spent about 20 minutes composing and sending our monthly email out to our clients. This simple bit of marketing immediately generated £4,040 of sales. Let me tell you how I did it…
5 ways to get a better return on your website investment
- Marketing
In this post, we look at five key differences you should expect to get by paying that little bit more for your website.
What’s your tipple? Finding the right online marketing mix
- Marketing
In this post, we look at some of the more popular online marketing channels and examine which businesses and campaigns they might suit best.
How to write a good blog post – Part 3: Finishing touches
- Marketing
So - you’ve written the post and added some images and links. You’re ready to publish, right? Whoa there, cowboy - hold on just a minute. There are a few last checks and balances you need to do before you hit the big red button…
How to write a good blog post – Part 2: Writing good content
- Marketing
In our previous post, we created the structure for our blog post with six headings, each having three items we wanted to cover. The next step is to fill out the blog post using this structure.
How to write a good blog post – Part 1: Getting Started
- Marketing
The benefits of having an active blog on your website are well established. So I’ve put together a more detailed guide to Writing a Blog Post, to help make the whole process a little more palatable.
Why asking us to do a creative pitch or speculative design is wrong
- Design
We think the old-skool practice of “creative pitches” or “speculative designs” is wrong. Here we explain why.
Blogging for business – why, when and how you should do it
- Marketing
I get asked about blogs and blogging all the time by prospects and clients. There appears to still be a wrongly-held perception about what they’re for and how you can best use them to help your business, so I thought I’d write this piece to answer some of those questions.
Top Tips for keeping on top of fresh website content
- Marketing
Updating your website content is important but we know what it’s like when you’re busy running a business - so how can you keep on top of it?
When is the best time to send your marketing emails?
- Marketing
Mid-morning to coincide with a coffee break? Lunchtime? At the end of the afternoon when people are starting to think about going home? When IS the best time to send your marketing emails?
How to plan a website
- Design
If you don’t take the time to plan a website, what it is for and what you are trying to achieve, there’s a really good chance of messing your website up.
503 valid RCPT command must precede DATA error message in Outlook and how to fix it
- Updates
This (503 valid RCPT command must precede DATA) extremely irritating email error message seems to have been plaguing several of our clients recently, so I thought it was worth writing this post to provide some solutions to the problem.
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