Your brand is your promise to your customer.
Your brand identity is the visual representation of that brand – including its name, colours, logotype and symbols.
A strong brand identity is instantly recognisable and immediately tells a story about your business.
Tomango creates brands that work hard.
Creating a great brand identity requires sound logic, original ideas and attention to detail.
First, we listen. We’ll work closely with you to find out as much as we can about your business, your customers, your competitors and your goals, so we can create a comprehensive design brief.
Once the brief’s been agreed, the creativity starts.
Before we put pen to paper (and yes, often the best ideas still start that way), our design team will do loads of research, because a strong brand identity is always backed up by commercial logic.
Concepts are continually tested against the brief to make sure they’ll work hard to provide a return on your investment. Ideas are tested in different situations, so we know it works wherever you need to use it.
When we show you our ideas, we’ll explain the thought process in detail so you can see why we’ve come up with the concepts we have.
Because we pay attention to detail, your brand identity will work harder for longer.
Developing a brand is a collaborative process. We love getting your input and we’ll work closely with you to produce a stunning brand identity you’ll fall in love with.
We’ll also make sure you make the best first impression to all your customers by rolling out your brand across all your marketing materials, whether it’s business stationery, brochures or exhibition stands.